In a bid to address the women’s skin and hair challenges, from damages and premature ageing, Ardent World Incorporated, manufacturers of beauty products launched its ranges of products into the Nigerian market. The brand has been on ground in Asia, United States and other countries globally. The eventat Ikoyi Lagos doubled as media parley and interactive workshop for stakeholders, beauticians, dermatologists and members of the public .
The group were educated on the use of the company’s products and solutions to skin damage and hair breakage often common to African women were proffered. Speaking at the event Mrs. Angeline Fiechter, President Ardent World Incorporated, disclosed that she has spent over 12 years in the line of consumers products and beauty business , however, faced with daughter’s skin plights gave rise to new products. “The products are natural and body friendly without side effects.” Among the world class products were GLUTA-C Intense Whitening, Moringa O’ Herbal Hair Care Products, GLUTA-C with KOJIC PLUS and Moringa O’ Skin care products.
She maintained that the one- day interactive training aimed at bridging the knowledge gaps between manufacturers and the end-users. Since the materials are natural without chemicals would assist men and women achieve beautiful skin and hair to embrace their sense of style. Fiechter added the company would continue to improve and introduce products that would help women maintain a natural beauty and flawless skin. Mrs. Charity Ojiaka, Nigeria Chairperson, Sinai Collateral Limited lauded the efforts of the manufacturers and described it as a dream comes true, the combination of vitamin C and Moringa ingredients would help Africa women get beautiful flawless and supple skins.
She maintained that the products when properly used and marketed would eradicate poverty, boost entrepreneurship skills and promote healthy living in Nigeria. Adding that the workshop is very timely and informative for stake-holders to ensure they get full knowledge of different products, applications and usage, also they are empowered with entrepreneurship skills to set up businesses, manage profitable business and became wealth creators. Delivering her lecture on “Skin Care in Tropical countries “, Learning and Development Manager, Mrs. Kiamissa Grace Javier, took the participants through basic anatomy of the skin.
She outlined some the factors that can affect the skin such as smoking, light from the sun could cause premature of the skin [fine lines and wrinkles] , discoloration textural changes, sun spots, skin cancer and Pollution also could cause dryness, skin rashes, and acne. Others are mental stress, natural aging and heredity, hormonal changes and skin pigmentation disorders affect the color of the skin. Kiamissa urged them to adopt good life style habits like exercise regularly, eat healthy, Healthy life, reduce stress and drink plenty of water, and use products from the GLUTA-C Intense Whitening, Moringa O’ Herbal Hair Care Products, GLUTA-C with KOJIC PLUS and Moringa O’ Skin care products.
She also acknowledged that at the end of training there would huge impacts and land mark achievements, apart from the strong platform used to train, equip, other stakeholders towards cater for their beauty needs, health culture and life- style. The participants also had the opportunity of one-on one session with manufacturers, hair analysis and Skin Compatibility- test and had free souvenir as sample products. Ms. Nonye Ojiaka, Nigeria Executive Director , Sinai Collateral Limited observed that most beauty products in the markets contain Hydroquinone which damaged the skin on the long run, however, maintained that with the use of Vitamin C and Glutathione products helps to stimulate the production of collagen, which keeps skin firm and supple.
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